The Internet Giant, AOL has announced plans to get rid of its name. The decision comes as the company attempts to end the long period of declining finances and low turnovers.

It is believed that AOL’s market image has become so weak that it became advisable to ditch the name before it dragged what was left of the parent company AOL TimeWarner into obscurity.

It is also believed that downloading the three letters “AOL” on AOL’s internet connections was adding significantly to the download times and it was just a bodged attempt to improve their service.

The effects of scrapping their name will have many effects. One of which will be global confusion when millions of people have unmarked CDs posted through their letterboxes.

The group of Internet users, referred to as AOLers will now simply be called ers. The majority of other net users believe this to be a more appropriate description.

AOL's Old Logo (Left) and New Logo (Right)

The other main impact of the name change will be the redesigning of the company logo. The company will remove the letters AOL leaving a simple blue triangle. The company believes that this will have a positive effect on marketing:

"We've always had faith in our strong logo design. Blue is a popular colour, and the triangle is a popular shape. Therefore, the reason it wasn't making vast profits must surely be a result of the dodgy letters. Whilst buyers will have no clue what company they are buying from, or what they are buying, I'm sure that the blue triangle will convince them to buy it."

AOL denies that the reason for its falling profits is in anyway connected to a poor marketing department.